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Here at Simba Digital Marketing Agency, we offer a great deal of online services for businesses that extend beyond the simple creation and implementation of a website. One of those concerns PPC management, with PPC standing for Pay-Per-Click. Today, we will discuss this in further detail, as well as explaining why Google Adwords (Google Ads), Google Merchant Centre and Bing Ads could be of great benefit for your organisation.

As the name might suggest, Pay-Per-Click is an online advertising model that will direct traffic to a site, where the advertiser will pay a small amount to the publisher when the ad has been clicked on by a web user. That small amount will multiply greatly depending how many people click on the ad, and over time, the more traffic that the website generates, the more that each click-through will generate. Bear in mind that the increased exposure will benefit the advertiser just as much, if not more, than the publisher.

We can manage areas of PPC activity on your website, which will include inserting the ads, ensuring they run smoothly (if they exist as a .gif file), and that they link directly to the advertiser’s home page. More importantly, this PPC management will include a tracking and collating of the amount of clicks that an ad receives during a specified time period. This benefits both parties, because you will know exactly how many people have clicked on it, as will the advertising organisation, which will ultimately emphasise to them that the ad is working and how much of an impact it is having. One of our key strengths is creating PPC strategy as this will enable you to fulfil the goals and objectives of your business and thus make the ppc process easier even when you take your campaigns inhouse in the future if you so wish.

Depending on your line of work, this could prove to be extremely crucial. Let’s say that you are running an ecommerce business or a site which includes reviews of popular culture such as theatre shows and movies. Having a pay-per-click ad for, say, an upcoming new business startup, musical or your local cinema could bring about tremendous interest. What’s more, having an exclusive offer that can only be activated by entering a code generated from your site should boost click-throughs even more. You could also use PPC as a way to advertise a secondary business that you run, a major local organisation that covers all sectors (a football club, for instance), or simply a platform for a start-up to get noticed and to garner attention. There are so many ways to benefit from PPC, and if promoted correctly, it could prove to be a massive money-earner for your organisation.

But it is our job to ensure that the PPC ads run exactly as required, and we are masters at doing this. Find out more by visiting our PPC page here

About Simba Digital

Simba Digital is a growing agency in Liverpool encompassing all aspects of Digital Marketing with top talent from within the digital sector (SEO, PPC, Social Media).

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