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for Accountants & Bookkeepers

The Role of SEO in Accounting Firms

If you want to grow your business and increase your client base, you need to know about SEO. Top accounting firms have clients across the country, am sure you are asking yourself “how did they manage this?”. Simba Digital have the solution to this and have the know how. Ranking above your competitors in search engines like Google, Bing and Yahoo, makes it easier for potential clients to find your website first. Simply having a website won’t cut it. You need to cultivate a strong online presence and drive valuable leads towards your accounting firm. SEO is one of probably the only forms of marketing that gives small startup businesses the opportunity to compete alongside large companies with big budgets.
Therefore, integrating search engine optimisation (SEO) services into your digital marketing strategy has become an absolute necessity into today’s business world. This will make it easier for online searchers to discover your accountancy business both local and national.

What is SEO?

Accountant Search engine optimisation (SEO) is key for any accounting firm using the web to reach and attract potential clients and it involves tactics, techniques and strategies to scale your accounting firm’s business website to first page rankings on Google, Yahoo or Bing search engines. 


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Attract Local Lead

To dominate and be the accountant to go to in your local area you need optimised local SEO services. With this we aim to ensure you appear in the Google map pack, optimise your GMB (Google my business) property, review aggregator sites and smart use of keywords that we know local customers use to doing their search. Local SEO is a digital marketing strategy that helps you become more visible in the areas you serve and regions around it.
Potential clients will often include terms with a specific location or use “near” in their search queries. 

For example, “Accountants in Liverpool…, Accountants in York…, Accountants in Manchester…, Accountants near me…, London accountant…, Bookkeepers in Cheshire…“. 

This narrows down their search to options they’re much more likely to take. Optimising your website for local search improves your visibility to the searchers who are already interested in interacting with you. Improving your website for this means publishing content that is relevant, informative and valuable to your audience and thus increase. 

Reserve Your Free SEO Consultation With Us Today

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Climb the Ranks to Beat the Competition

An effective SEO strategy improves your ranking. Google, Bing and other search engines believes the internet is an arena for the exchange of valuable information.

For your website to climb the ranks and get to page 1, you will need to build some authority. Links are the medium for this exchange. Since people are less likely to click on the second page of search results, you need to appear ideally on the 1st 5 positions of page one.

This drives more traffic towards your site. Additionally, this ranking improves your role as an authority online.

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