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Pay Per Click (PPC), Business

How To Get The Free Google Shopping Listings

Google Announces FREE Google Shopping Listings

Early this year, Google announced that Google Shopping will be allowing business to showcase product listings for free. Understandably, our digital marketing agency PPC and SEO specialists got very excited about this news. This was a move initially planned for a few month’s time, however the Covid-19 pandemic has caused a fast forward.

Google seems to have heard that callout for help and yesterday announced plans to help retailers find more customers online—for free, for the first time in 8 years, which will allow merchants to show their products across Google Shopping, which is a market reaching hundreds of millions of shoppers a day. Interestingly, this isn’t Google’s first time offering these product listings for free. Back in 2012, Google was offering shopping listings to retailers for free before they ultimately transitioned these listings into a paid ad space with shopping ads.

Pay Per Click (PPC)

What is PPC? How does Pay-Per-Click Work?

Here at Simba Digital Marketing Agency, we offer a great deal of online services for businesses that extend beyond the simple creation and implementation of a website. One of those concerns PPC management, with PPC standing for Pay-Per-Click. Today, we will discuss this in further detail, as well as explaining why Google Adwords (Google Ads), Google Merchant Centre and Bing Ads could be of great benefit for your organisation.

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