When I was in school my business teacher kept repeating this term, “No Business Operates in a Vacuum” and fast forward decades later and this became really crystal clear in most areas of my life. In simple terms, while you try to let your business take its own cause, your competitors are optimising their website and as a result Google will see their efforts and eventually all the traffic will be rewarded to them and all this has a knockon effect. They build a brand and eventually will put you out of business. It’s not all doom.
The good news is, SEO is a machine that will push qualified traffic to your website and eventually lead to sales. With Simba Digital we aim to increase your wesbites domain authority so you can rank your product pages higher and with our web developers ensure your pages are always pushing to increase not only sale but also improve the AOV (Average order value) using CRO (conversion rate optimisation) tactics.
Loorolls.com is one of the biggest wholesale companies in the UK supplying Janitorial, Cleaning & Catering products.
In the past few years, we have seen them trade more online thanks to three elements we have managed wisely. 1. Improved content, 2. Enhanced linked strategy, 3. Optimised landing & product pages.
This has resulted an average growth of 5% year on year, increased Domain authority, higher SERPs rankings for competitive keywords.